• The average golfer is 40 years old, married, household income over $85,000.
• 80% own at least one real estate property.
• 90% drink a beverage during or after a game.
• 90% own a credit card.
• 90% use computers at work.
• 80% plan to vacation next year and 80% plan on playing golf during vacation.
• Golfers spend over $26 billion per year on travel.
• 78% of golfers are influential in making purchasing decisions at work.
• 69% wear sunglasses whilst playing golf.
• 60% of frequent golfers have $100,000+ in investments.
• 53% of golfers are professionals, managers or salespeople.
• 23% of golfers plan on buying or leasing a new car within 12 months.

• Up to 5 hours per round.
• Where business goes to relax, discuss (and deal).
• Where the business barriers are down.
• Where they have the time to absorb (the speed filters are off).
• Where they are looking for conversation stimulus (like your brand) .
• Very Targeted Audience with high levels of disposable income.

• Has an annual economic value to the Australian GDP of $2.7 billion.
• Directly employs over 23,000 people.
• Is by far the greatest sport/industry contributor to the Australian economy.
• Over 1.1 million people play golf in Australia each year (ERASS).
• In 2006 / 2007, over 31 million rounds of golf were played in Australia.

(Sources: National Golf Foundation, PGA Marketing Centre, Ernst & Young, ERASS, Golf Australia)