• The average golfer is 40 years old, married and comes from a household with an income of over $85,000
• 53% of golfers are professionals, managers or salespeople
• 25% of golfers have an income of $100,000+ per annum
• 78% of golfers are influential in making purchasing decisions at work.

• 80% own at least one real estate property
• 60% of frequent golfers have $100,000+ in investments
• 23% of golfers plan on buying or leasing a new car within 12 months
• Golfers spend over $26 billion per year on travel
• 80% plan to vacation next year and 80% plan on playing golf during vacation
• 90% use computers at work
• 60% own home computers
• 95% own high end electronic equipment
• 90% drink a beverage during or after a game
• 69% wear sunglasses whilst playing golf
• 90% own a credit card

(Sources: National Golf Foundation and PGA Marketing Center)